The technique of marketing research
- Författare
- American Marketing Association Ferdinand C. Wheeler
- (Prepared by the Committee on Marketing Research Technique of the American Marketing Association, Ferdinand C. Wheeler, chairman .., "Because of the merger, on January 1, 1937, of the National Association of Marketing Teachers and the American Marketing Society, this work, while prepared by a committee of the Society, is being published under the official sponsorship of the combined groups and in the name of the new organization: The American Marketing Association.", "Bibliography for marketing research": p. 403-422.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| McGraw-Hill Book Company | 1937 | USA, New York, London | xvii, 432 sidor. ill., diagrs., forms. 24 cm. |